MBA Advertising Plan Essay Example | Topics and Well Written Essays - 5500 words

MBA Advertising Plan - Essay Example While the publicizing plan proposes the utilization of promoting media like TV, radio and print media, it likewise imagines the utilization of supported projects for the advancement of the business in the neighborhood. The publicizing plan likewise presents a point by point record of the media and the substance of the publicizing plan that will be utilized to advance the matter of the bank in the picked area. II. Circumstance Analysis A. Current Marketing Situation NBK is the biggest and most predominant money related organizations working in Kuwait. Aside from getting a charge out of the most noteworthy FICO score in the Middle East, the bank has a most broad local and universal system to satisfy the client needs. The bank has auxiliaries and agent workplaces in fundamental worldwide and territorial budgetary focuses of the world and has aggressive designs for venture into different locales where there is no nearness of the bank right now. The quality of its money related position, the preservationist way to deal with hazard the board and all around differentiated and top notch resource base and pay sources describe the bank's basics of development. Very much perceived and solid establishment, prevailing piece of the overall industry, refinement in innovation and steady and competent supervisory crew are the extra highlights that have contributed for the development of the bank over the period. The items and administrations being offered by NBK incorporate a large group of premium and non-enthusiasm bearing records, arrangement of charge cards and related administrations, various sorts of credits to suit the decision of the clients, comfort of web based banking and other client bundles appropriate for various types of clients. The bank serves various kinds of customers like secretly hel organizations, open institutions,... In this paper the creator portrays how advancement of a promoting plan guarantees that the showcasing dollars spent by an association is used carefully in focusing on the correct kind of crowd. In that regard the promoting plan for a bank can be considered as a significant device in accomplishing the ideal development in the matter of the bank. The viability of the publicizing by a bank can be improved radically by a cautious arranging ahead of time of the media just as the substance of the promotions the bank proposes to use so as to persuade new clients to come in and to remunerate the current clients with the goal that they don't move into the contenders. In this setting this paper presents the publicizing plan for the National Bank of Kuwait for the advancement of its tasks in Fairfax County, Virginia State of United States. While the publicizing plan proposes the utilization of promoting media like TV, radio and print media, it additionally conceives the utilization of supported projects for the advancement of the business in the neighborhood. The publicizing plan additionally presents a point by point record of the media and the substance of the publicizing plan that will be utilized to advance the matter of the bank in the picked area. Having built up the promoting destinations, the following assignment is to set the publicizing financial plan. The assurance of the specific sum that should be spent on publicizing is more a workmanship than a science. There are various elements that impact the setting of the publicizing spending plan.

The Host Chapter 5: Uncomforted

Hi, Wanderer! Won't you sit down and make yourself at home?† I faltered on the limit of the Comforter's office, one foot in and one foot out. She grinned, only a small development at the edges of her mouth. It was a lot simpler to peruse outward appearances now; the little muscle jerks and moves had gotten comfortable through long stretches of presentation. I could see that the Comforter discovered my hesitance somewhat entertaining. Simultaneously, I could detect her dissatisfaction that I was as yet uncomfortable going to her. With a calm murmur of acquiescence, I strolled into the little splendidly shaded room and took my typical seat-the puffy red one, the one farthest from where she sat. Her lips pressed together. To evade her look, I gazed through the open windows at the mists abandoning past the sun. The swoon tang of sea saline solution blew delicately through the room. â€Å"So, Wanderer. It's been some time since you've come to see me.† I met her eyes culpably. â€Å"I left a message about that last arrangement. I had an understudy who mentioned a portion of my time†¦Ã¢â‚¬  â€Å"Yes, I know.† She grinned the little grin once more. â€Å"I got your message.† She was alluring for a more seasoned lady, as people went. She'd let her hair remain a characteristic dim it was delicate, inclining toward white as opposed to silver, and she wore it since quite a while ago, pulled in a free pig tail. Her eyes were a fascinating green shading I'd never observed on any other person. â€Å"I'm sorry,† I stated, since she was by all accounts hanging tight for a reaction. â€Å"That's okay. I comprehend. It's hard for you to come here. You wish so much that it wasn't vital. It's never been vital for you. This alarms you.† I gazed down at the wooden floor. â€Å"Yes, Comforter.† â€Å"I realize I've requested that you call me Kathy.† â€Å"Yes†¦ Kathy.† She giggled gently. â€Å"You are not quiet with human names yet, are you, Wanderer?† â€Å"No. To be completely forthright, it seems†¦ like a surrender.† I admired see her gesture gradually. â€Å"Well, I can comprehend why you, particularly, would feel that way.† I gulped noisily when she said that, and gazed again at the floor. â€Å"Let's discussion about something simpler for a moment,† Kathy recommended. â€Å"Do you keep on making the most of your Calling?† â€Å"I do.† This was simpler. â€Å"I've started another semester. I thought about whether it would get tedious, rehashing a similar material, however so far it doesn't. Having new ears makes the accounts new again.† â€Å"I hear beneficial things about you from Curt. He says your class is among the most mentioned at the university.† My cheeks warmed a piece at this acclaim. â€Å"That's ideal to hear. How is your partner?† â€Å"Curt is awesome, bless your heart. Our hosts are fit as a fiddle for their ages. We have numerous years in front of us, I think.† I was interested in the event that she would remain on this world, on the off chance that she would move to another human host when the opportunity arrived, or on the off chance that she would leave. In any case, I would not like to pose any inquiries that may move us into the more troublesome zones of conversation. â€Å"I appreciate teaching,† I said. â€Å"It's fairly identified with my Calling with the See Weeds, so makes it simpler than something new. I'm obligated to Curt for mentioning me.† â€Å"They're fortunate to have you.† Kathy grinned energetically. â€Å"Do you realize how uncommon it is for a Professor of History to have encountered even two planets in the educational program? However you've carried on a term on practically every one of them. Furthermore, the Origin, for sure! There isn't a school on this planet that wouldn't love to take you away from us. Abrupt plots approaches to keep you occupied so you have no opportunity to consider moving.† â€Å"Honorary Professor,† I rectified her. Kathy grinned and afterward took a full breath, her grin blurring. â€Å"You haven't been to see me in so long, I was thinking about whether your issues were settling themselves. Be that as it may, at that point it happened to me that maybe the explanation behind your nonattendance was that they were getting worse.† I gazed down at my hands and said nothing. My hands were light earthy colored a tan that never blurred whether I invested energy in the sun or not. One dim spot denoted the skin simply over my left wrist. My nails were stopped. I despised the sentiment of long nails. They were unsavory when they brushed the skin wrong. Also, my fingers were so long and meager the additional length of fingernails made them look odd. In any event, for a human. She made a sound as if to speak following a moment. â€Å"I'm speculating my instinct was right.† â€Å"Kathy.† I said her name gradually. Slowing down. â€Å"Why did you keep your human name? Did it make you feel†¦ more at one? With your host, I mean?† I would have jumped at the chance to think about Curt's decision too, yet it was such an individual inquiry. It would have been off-base to approach anybody other than Curt for the appropriate response, even his accomplice. I stressed that I'd just been excessively discourteous, yet she snickered. â€Å"Heavens, no, Wanderer. Haven't I revealed to you this? Well. Perhaps not, since it's not my business to talk, yet to tune in. The greater part of the spirits I talk with don't require as much support as you do. Did you realize I came to Earth in one of the absolute first arrangements, before the people had any thought we were here? I had human neighbors on the two sides. Terse and I needed to claim to be our hosts for quite a long while. Significantly after we'd settled the prompt territory, you never knew when a human may be close. So Kathy just became what my identity was. Plus, the interpretation of my previous name was fourteen words in length and didn't abbreviate prettily.† She smiled. The daylight inclining through the window got her eyes and sent their silver green reflection moving on the divider. For a second, the emerald irises sparkled radiant. I'd had no clue about this delicate, comfortable lady had been a piece of the forefront. It took me a moment to process that. I gazed at her, astonished and unexpectedly increasingly aware. I'd never paid attention to Comforters never had a need now. They were for the individuals who battled, for the frail, and it disgraced me to be here. Realizing Kathy's history caused me to feel somewhat less unbalanced with her. She got quality. â€Å"Did it trouble you?† I inquired. â€Å"Pretending to be one of them?† â€Å"No, not so much. This host was a great deal to become acclimated to-there was so much that was new. Tactile over-burden. Following the set example was very as much as possible handle at first.† â€Å"And Curt†¦ You decided to remain with your host's life partner? After it was over?† This inquiry was increasingly pointed, and Kathy got a handle on that without a moment's delay. She moved in her seat, testing her sanity up and collapsing them under her. She looked keenly at a spot simply over my head as she replied. â€Å"Yes, I picked Curt-and he picked me. From the start, obviously, it was arbitrary possibility, a task. We reinforced, normally, from getting to know each other, sharing the threat of our central goal. As the college's leader, Curt had numerous gets in touch with, you see. Our home was an addition office. We would engage frequently. People would get through our entryway and our sort would leave. Everything must be snappy and calm you know the brutality these hosts are inclined to. We experienced each day with the information that we could meet a last end at any second. There was steady fervor and incessant dread. â€Å"All generally excellent reasons why Curt and I may have framed a connection and chosen to remain together when mystery was not, at this point vital. What's more, I could deceive you, alleviate your feelings of dread, by disclosing to you that these were the reasons. But†¦Ã¢â‚¬  She shook her head and afterward appeared to settle further into her seat, her eyes drilling into me. â€Å"In such a large number of centuries, the people never figured love out. What amount is physical, what amount in the psyche? What amount of mishap and what amount of destiny? For what reason did consummate matches disintegrate and incomprehensible couples flourish? I don't have the foggiest idea about the appropriate responses any better than they. Love basically is the place it is. My host adored Curt's host, and that affection didn't kick the bucket when the responsibility for minds changed.† She watched me cautiously, responding with a slight glare when I drooped in my seat. â€Å"Melanie still laments for Jared,† she expressed. I felt my head gesture without willing the activity. â€Å"You lament for him.† I shut my eyes. â€Å"The dreams continue?† â€Å"Every night,† I muttered. â€Å"Tell me about them.† Her voice was delicate, enticing. â€Å"I don't prefer to consider them.† â€Å"I know. Attempt. It may help.† â€Å"How? In what manner will it help to reveal to you that I see his face each time I close my eyes? That I wake up and cry when he's not there? That the recollections are so solid I can't separate hers from mine anymore?† I halted unexpectedly, holding my teeth. Kathy pulled a white tissue from her pocket and offered it to me. At the point when I didn't move, she got up, strolled over to me, and dropped it in my lap. She sat on the arm of my seat and paused. I hung on determinedly for a large portion of a moment. At that point I grabbed the little square of texture furiously and cleaned my eyes. â€Å"I loathe this.† â€Å"Everybody cries their first year. These feelings are so inconceivable. We're all kids for a piece, regardless of whether we proposed that or not. I used to destroy each time I saw a quite nightfall. The flavor of nutty spread would now and again do that, too.† She congratulated the highest point of my head, at that point trailed her fingers delicately through the lock of hair I generally kept tucked behind my ear. â€Å"Such truly, gleaming hair,† she noted. â€Å"Every time I see you it's shorter. For what reason do you keep it that way?† As of now in tears, I didn't feel like I had a lot of nobility to guard. Why guarantee that it was simpler to think about, as I normally did? All things considered, I'd come here to admit and get help-I should continue ahead with it. â€Å"It pesters her. She loves it long.†

Marketing Environment Case Study Example | Topics and Well Written Essays - 3000 words

Promoting Environment - Case Study Example (netMBA.com,n.d.) My organization Sainsbury is a UK based nourishment retailer with personal stake in budgetary administrations. The organization includes Sainsbury general stores, comfort stores,an web based home conveyance shopping administration and Sainsbury Bank. The gathering is headquartered in Holborn, London and it recorded incomes worth pounds 17151 million during the financial year 2006-2007, an expansion of 6.8% more than 2006. (Data screen plc.,2007) This basically suggests the variables affecting any of it's qualities, for example, it's web based home conveyance shopping office, changes sought after/flexibly or natural nourishments that structure the most productive segment. Indeed, even factors that sway it's financial help for example Sainsbury Bank may affect Sainsbury plc all in all. There are a few inner just as outside variables. The inside variables help the inner examination part of the condition since they center to give a point by point assessment of the interior investigation part of the condition since they center to give a nitty gritty assessment of the inward condition's qualities/shortcomings. These elements incorporate a few, for example, organization culture, piece of the pie, brand awareness,financial assets.. (netMBA,n.d.).These will be interior to the association; while outside variables incorporate contenders, for this situation ASDA and TESCO that are driving grocery stores in the UK also. Be that as it may, the last four referenced components are principally the large scale ecological elements and perhaps utilized in a PEST examination. Vermin represents political, financial, social and innovative variables that affect the economy. For Sainsbury's situation these might be endorses on the import of a particular sort of manure utilized for developing natural nourishments that winds up influenci ng it's natural nourishment deals and consequently, it's benefit. Loan fee changes because of an over all financial downturn may prompt lower benefits also. Aside from this, few other large scale natural factors that have an effect include: estimating guidelines. mechanical wellbeing regulations,labor costs,inflation rates, intrigue rates,education, culture, innovation's effect on item contributions, similar to Internet selling etc.(netMBA, n.d.) Three Opportunities The three fundamental open doors that are essentially the result of the ecological variables that sway it and that Sainsbury can utilize later on and convert into it's qualities are the accompanying: Expanding interest for it's natural based items As indicated by the Data screen, expanding customer consciousness of wellbeing and ecological issues alongside an expanding opposition towards hereditarily changed (gm) nourishment items and GM cultivating, has prompted the fast increment in the interest for natural food.(Data screen plc, 2007). As indicated by the UK Telegraph, Sainsbury's deals have risen indeed because of the developing prominence of it's natural and premium nourishment ranges. The organization which had gone under weight from financial specialists to auction its property resources is pushing ahead to recuperation and it's solid quality nourishment offer has helped it remove clients from opponents, for example, TESCO and ASDA(UK Telegraph,2007) This plainly shows natural nourishments have become a Sainsbury trademark with increasingly more of the store outlets being patched up to incorporate the greens segment outfitted with quality based natural nourishment supplies. Online market These days, to an ever increasing extent

A Bullet

Whether you’re just getting started or you need a quick last-minute run-down, check out these grab-and-go guides to the most important elements of the SAT essay. Essay structure Beginning Middle End The SAT expects you to discuss the development of ideas through a passage. The easiest way to do this is to break the assigned passage into three pieces and talk about how each leads to the next. Write a five-paragraph essay and focus your three body paragraphs on the passage’s beginning, middle, and end.    Body paragraph structure Transition Strategy Quote Effect Goal Give these points 1-2 sentences each. Let’s break them down: Transition. Bring the goals of the last paragraph and the new one together in one sentence. â€Å"Having emphasized the value of what she will offer, the author goes on to present easy-to-memorize tips.† Strategy. Identify a key strategy used in the section you’re discussing. A strategy isn’t the author’s main idea; it’s a way the author made that idea more persuasive or effective, like supplying statistical evidence or using emotional appeals. â€Å"The author presents her ideas as a series of quick bullet points.† Quote. Include a good, meaty quote that lets the reader see the strategy in action. Effect. Explain precisely how the strategy affects the reader. Zero in on effects specific to the passage you’re analyzing. â€Å"Bullet points make her ideas easier to grasp† is vague; it could be said about a lot of articles. â€Å"Bullet points make key SAT essay structures easy to memorize† is specific to this passage. Goal. Build from the effect to describe the goal it achieves: â€Å"The bullet structure makes it more likely that her audience will remember and apply her advice.†

The Effects Of Stress And Heart Disease Essay - 1567 Words

Stress and Cardiovascular Disease The effects of stress and heart disease is explained in a study Chida and Steptoe (2009), in which investigators looked at populations of people in healthy known areas, and assessed in total twenty five different studies. Anger and hostility has a positive relationship with coronary heart disease and was greater in men compared to women. Their findings also showed that individuals who had cardiac arrest and were resuscitated, twenty five percent admitted to feeling extremely stressed with work and family instances just twenty four hours before they had cardiac arrest. Daily activities that provoked moderate, acute stress demonstrated lower levels of blood supply to the hearts muscle. Deanfield et al. (1984) Stress and Heart Disease. Fig. 2 The heart under stress. Changes in the uptake of rubidium-82 and the electrocardiogram in relation to chest pain before and after mental arithmetic or exercise. Control scans, dark areas show normal rubidium-82 uptake by the heart muscle in three patients, indicating normal blood flow. There are defects in uptake (arrows) with mental arithmetic and exercise, and these changes can be accompanied by ECG changes of oxygen lack to the muscle = ischemia = angina. N = normal; AB = abnormal (Modified from Deanfield et al. (1984) Silent myocardial ischaemia due to mental stress. Lancet 2:1003. With permission from Elsevier) Stress and Brain Functioning As mentioned earlier, glucocorticoid production isShow MoreRelatedThe Heart And Stroke Diseases1347 Words   |  6 Pages Heart and stroke diseases are claimed to be caused by unhealthy behavioural habits, however research evidence has shown that the actually causes of heart and stroke diseases are contributed to low income. 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It has been shown in various studies that psychological and neurological factors influence the immune system and can have an effect on our health (Breedlove, Rosenzweig WatsonRead MoreHow do Psychosocial Factors Influence Cardiac Health Essay1308 Words   |  6 Pageshealth? Cardiac related health problems are one of the leading causes of death in industrialized areas throughout the Western world.1 Psychosocial factors such as stress and anxiety are often disregarded but have a major role to play in the development of cardiac disease. These factors are mostly manageable, allowing the risk of cardiac disease to decrease. This paper aims to discuss the influence of these psychosocial risk factors on cardiac health using the findings of epidemiological studies and theRead MoreThe Treatment Of Trauma And How Yoga May Be An Integral Part Of That Care Essay1685 Words   |  7 Pageshealth care research. 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Understanding Information Security Attacks And Security...

Understanding Information Security Attacks and Security Awareness in an Organization Roshan Dhakal 11407004 Email:droshan_2005@yahoo.com (Doctor of Information Technology, Charles Sturt University) Table of Contents Introduction 3 Importance 4 Future research 5 Conclusion 5 References 6 Abstract In today’s information technology age, many organizations are facing the security attacks. These kinds of attacks occur to two different forms which can be classified as external attacks and internal attacks. Organizations can mitigate the external attacks of implementing firewall, anti-virus and other defense perimeters but internal attacks are even hard to identify. Internal attacks take place in terms of employees negligence in their work performance, theft and stealing the organizational assets and selling to competitors, script kiddies, eaves dropping and spying other employees, etc. Even latest technologies are not being able to identify and detect those types of attacks. Therefore organizations have to implement security education, awareness and training program to educate the internal employees to minimize the risk of insider attacks. This paper further discuss about how security education, training and awareness program helps to mitigate the insider attacks and why it is important to organization. Keywords:- Security Education, Training and Awareness Program, Internal andShow MoreRelatedThe Methods Of Social Engineering Attacks745 Words   |  3 PagesRational Purpose: The purpose of this presentation is to inform and educate my audience on the various methods of social engineering attacks because hacking of personal and company accounts and website is in the increase. I want my audience to be able to list and explain three types of social engineering attacks. My central Idea is that social engineering attacks awareness mitigates victimization. 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Employee Engagement Survey

Question: Write an essay onEmployee Engagement Survey. Answer: Employee Engagement Survey Employee engagement surveys are the tools used in the healthcare organizations to provide insights on the feelings of the employees towards the workplace environment, leaders and the organization. The management should stress on these surveys for understanding the strength and weakness of the organization, as viewed by the employees and respond accordingly. This assignment deals with the employee engagement survey of Metro Dental Services and interprets the survey results from the point of view of the manager. Organizational Analysis From the total score of the survey report, it can be said that 68% of employees believe that the organization is favorable and 26.2% of the employees think that it is unfavorable and needs improvement with a no answer from 5.8% of the employees, conducted on the employee strength of 112. From the category rank report, seven categories have been identified for the survey where employee feedback was collected and analyzed for the interpretation. The categories working conditions, cost and quality orientation, training, empowerment and teamwork had a score of above 75%. Whereas, identification with the company and work demands had a score below 75%. According to the survey interpretations, scores of above 70 indicates high morale and engagement and requires celebration whereas scores of 60 and above indicate a healthy workplace and is indicative of acceptable to good levels of morale and engagement. From the rank report, it can be said the areas of identification with the company and wo rk demands requires improvement to leverage them to the levels of celebration, like the other categories that are the strengths of the organization. The working conditions of the Metro Dental Services have been found to be above 75%. This states that the conditions for working for the nurses, physicians and other staff members are appreciable with agreeable conditions of amenities, noise and stress levels, physical environment and degree of danger or safety. Working conditions are considered as the core of the employment relationships and paid work, where the organization excels successfully (Spanjol, Tam Tam, 2016). Cost and quality orientation of the organization was also above 75% that is an excellent score in terms of business environment. This indicates that the organization focuses on the quality management aspects with considerable expenditure on the employees for their welfare and safety (Goetsch Davis, 2014). Training, empowerment and teamwork manage to score above 75% and are of significant importance, as they constitute the strength of the organization. In a fast paced and ever changing corporate world, training is an indispensable function. Empowerment of the employees is essential for the cultural transformation, behavior change and talent development of the employees (Khanna Gupta, 2016). Teamwork is essential for increasing performance, company culture and employee unity. Plans for Improvement For Metro Dental Services, none of the categories were found to score below 50 to indicate significant employee issues. However, the areas of identification with the company and work demands were found to have scored slightly below 75% and are recognized as the areas of improvement of the organization, to make them at par with the other categories of celebration. Identification with the organization explains how the view of the employee overlaps with his perception of the organization. This is tested psychologically by asking the employees about their agreement level with statement pairs about themselves and their companies (Mowday, Porter Steers, 2013). Organizational identification has been found to be related directly to the employee performance and related indirectly with the organizational performance and customer evaluation. Therefore, the plan to improve this area of weakness is to improve the performance of the employees by psychologically enhancing their feeling of attachment with the organization and increase their sense of belonging. They should be imparted the perception that their performance is recognized by the organization and should be awarded rewards and recognitions for commendable achievements (Rummler Brache, 2012). This would, in turn, improve the organizational performance and evaluations of the customers as well. Work demands are the source of the stress that is work related. The employees of Metro Dental Services are quite satisfied with their organizational work demands, however, it has achieved the lowest rank among all the categories of employee satisfaction and needed to improve the benchmark. The plan for improving work demands includes providing the employees with the opportunity for determining the order and pace of the task and rotation of the task requiring extensive mental stress (Dewa, Nieuwenhuijsen Sluiter, 2016). Training on the management of the difficult situation can also serve to manage the difficult situations. Encourage the employees to take regular breaks from work and promoting a healthy balance between work and life. This would improve the work demands of the organization and would improve the employee engagement. Plan for the celebration of the strengths of the organization includes the workplace celebrations either in the form of rewards or recognition for the employees. The employees are benefited in order to motivate them to maintain the strengths and improve the weaknesses of the organization. References Dewa, C. S., Nieuwenhuijsen, K., Sluiter, J. K. (2016). How Does the Presence of High Need for Recovery Affect the Association Between Perceived High Chronic Exposure to Stressful Work Demands and Work Productivity Loss?.Journal of Occupational and Environmental Medicine,58(6), 617-622. Goetsch, D. L., Davis, S. B. (2014).Quality management for organizational excellence. pearson. Khanna, S., Gupta, V. (2016). The Impact of Psychological Empowerment on Job Satisfaction and Organizational Commitment.International Journal of Research in Organizational Behavior and Human Resource Management,4(1), 24-36. Mowday, R. T., Porter, L. W., Steers, R. M. (2013).Employeeorganization linkages: The psychology of commitment, absenteeism, and turnover. Academic Press. Rummler, G. A., Brache, A. P. (2012).Improving performance: How to manage the white space on the organization chart. John Wiley Sons. Spanjol, J., Tam, L., Tam, V. (2016). Fit to be Creative: Organization-Employee Congruence on Environmental Values. InLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing(pp. 529-529). Springer International Publishing.

Wolfgang Amadeus Mozart Clarinet Concerto free essay sample

Mozart was born 1756 and died in 1791, In his lifetime he created a phenomenal amount of Impressive works Including operas, sonatas, symphonies, concertos and chamber works. Mozart father Johann, also a musician, realized his son was particularly gifted in music at the very early age of 3, when he started playing keyboard. At the age of 5 Mozart was composing and performing his works all over the Europe. At the age of six Mozart performed for the Bavarian elector and the Austrian empress.His father felt that it could be very profitable to expose his hillsides musical genius (Mozart sister Maria Anna was a gifted keyboard player). In 1763 he took his children on a tour to Paris and London as well as several courts while on the Journey. Mozart astounded audiences with his tremendous technical and musical ability. On this tour he played for the French and English royal families, had his first compositions published and also wrote his earliest symphonies. We will write a custom essay sample on Wolfgang Amadeus Mozart: Clarinet Concerto or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This tour ended in 1766, yet nine months later they left home again, this time to Vienna, where Leopold hoped to have Mozart opera performed. In 1773, Mozart visited Vienna, It was here that he wrote a set of string quartets and when he returned home, he wrote a group of symphonies. From 1774 through to 1777, Mozart worked as Concert Master at the Prince Archbishops court, during these years he wrote masses, symphonies, all of his violin concertos, six piano sonatas several serenades and divertimento and his first great piano concerto. From 1777 till 1780 he enjoyed little success, working in minor roles, however, still composing sacred works, symphonies, concertos, serenades and dramatic music.Opera remained his ultimate ambition and he finally was commissioned to write a serious opera for Munich. This first opera Demimonde was a success. In Mozart operas he portrayed serious, heroic emotion with a richness that had not been heard in his other works. While his operas were his passion, and piano concertos were an important part of his career as both a performer and a composer, his concertos for wind instruments were always written for, or inspired by a particular performer of that instrument. Wisped In the Autumn of 1791, Mozart was commissioned by his good friend Anton Stalled to rite a concerto for him to play at an upcoming performance In Prague on October 1 6th 1791. Mozart had started writing a concerto for basset horn In 1989 this was reworked to become the Clarinet concerto. Stalled had recently invented an instrument that combined the agility of the early clarinet with the depth of the basset horn, and this Basset Clarinet was the instrument for which Mozart wrote his concerto.It allowed him to write brilliant display passages and lyrical melodies in its clarion (upper) register and to explore the rich expressive sound of Its calumets lower) register with equal ease, and the music exploits the contrast between the two. Mozart had written several works for Stalled, including a clarinet quintet, a quintet for piano and winds (oboe, clarinet, horn and bassoon) and a trio for clarinet, viola and piano. The Clarinet Concerto was premiered in Prague, on October 16th 17 91.Staplers performance left an extremely positive impression on the audience. The Berlin Miscalculates Womanliest wrote In January on 1792; Herr Stalled, a clarinetist from Vienna. A man of great talent and recognized as such at court Halls dieback was from critics who faulted Mozart for writing for this particular extended instrument. *wisped Mozart clarinet concerto has been described by many over the years as being autumnal mostly due to the lyrical Adagio movement, which is, out of the three movements, the most recognizable tune.Although the entire concerto is simple in form, the Adagio movement introduces a range of new textures, inspired by the solo instrument and its capabilities. The orchestral background has a solemn tone which is similar to the second movement of his Clarinet Quintet, also written for Stalled. Nile Mozart predictably makes the most of the clarion register, his use of operatic melody combined with chamber texture adds a more operatic brilliance which gives this concerto a special aura and sets it apart from other composers works such as Carl Stamina.The Adagio movement from this work, has a widely recognizable tune and has been used in movies such as American Gild, Out of Africa and Amadeus (a movie based on the life of Mozart). *wisped ere melodic line of the Adagio movement, is generally diatonic, and uses a wide angel of intervals, containing chromatic scales as well as the use of an interval leap of over two octaves for e. G in the recapitulation, the melody line leaps from a very low note to a considerably high note, two and half octaves higher.The middle section, displays the most variety in rhythm, melody, range, and harmonistic in t he accompaniment. To study the Adagio movement of Mozart Clarinet concerto, we can analyses each section, that is, the primary theme, solo section, recapitulation and finally, the coda. Bar 1-32 Bar 33-58 59 Bar 60-93 Bar 94-98 A Section 3 Section Cadenza Coda ere main theme which runs for the first 32 bars, includes 2 eight bar strains, both of these are then repeated by the orchestra.These eight bar strains contain a pair of two bar phrases, followed by a four bar continuation. This alteration between solo and orchestra can also be found in Mozart piano concertos. This main theme is incredibly powerful and expressive, despite it being constructed within a limited range of pitch and with a fairly simple melodic idea. The fact that he uses the orchestra to echo the primary melody in a dynamic of forte, accentuates the strength ND expressive power of this line.In this section we can hear the role of the lower strings change, playing sustained notes to start and then developing into a more Nee studied closely has some differences which set the two apart and create a forward motion and development of the piece. The second strain continues with the straightforward melo dic line, however the harmony underneath this changes. In bars 19 and 21 Mozart chooses to briefly use E minor and F# minor, respectively, which makes the accompaniment richer in this second strain than it is in the first. In the echo from the orchestra in the second strain, the bass line follows a more chromatic path than before. Green In the middle section of this movement (the B section), we hear the soloist exploit the extent of his skills, this section is entirely a solo section containing many different rhythms and particularly showing off the calumets (lower) register with its deep rich timbre. The writing in this solo section is characterized by the use of a variety of rhythms, chromatic detail and the presence of substantial interval leaps. In this section, any passages that are exploiting the lower register, are usually closely followed by phrases in the upper registers.Mozart wrote this piece with Stalled in mind, as he did with most of his concertos as well as other works, such as his operas. He often developed a character w ith a particular artist in mind to play the part. In this section we can hear that Mozart understands the instrument he was writing for, and its capabilities. Mozart employs the use of intervals of twelfth quite frequently in this section, which is achieved quite easily on the clarinet, however, if he had been riding for a different instrument he may not have been able to write such an interval and have it executed accurately.In this solo section we hear a two octave downward arpeggio followed by a substantial leap to a higher interval, followed by some chromatic ornamentation at the subsequent cadence. It is interesting to note the dissonance used by Mozart to increase interest and character, this happens repeatedly every two bars from bar 38 to 44. In the original basset clarinet version, a phenomenal 3 octave arpeggio is written. The basset clarinet having an extra 4 notes t the bottom end of its range would have given it extra warmth and more range for exploiting Staplers skills.At the end of this section we hear several sustai ned notes from the orchestra followed by short passages where the clarinet is displayed by itself. *brown *green ere recapitulation brings back the floating simplistic melody of section A. Firstly reaffirming the original two solo strains from the beginning, however, this time the orchestra does not echo the first strain. Then in the second strain, the orchestral response is present, yet it undertakes a re-harmonistic, characterized mainly by he falling bass line, as opposed to the continuously ascending bass line of the original strain.Apart from staying with the form of a concerto, reaffirming this melody reminds the audience of the first section of this work and reinforces any emotions that were linked with this original melody. This time, the melody being slightly different from the first A section, allows the audience to experience a new sensation as well as develop a renewed love and appreciation for this melody. Following the recapitulation we hear a coda section, which brings in the first nacreous of this movement, at the same time, bringing together the elements of both the principal and middle solo sections.The coda brings back the flowing, gentle Nee hear in the B section. Through much of this coda section, the orchestral winds have been omitted, with only strings as accompaniment, yet they return at the end adding a final touch of color to the final two bars. It is interesting to note that in the original basset clarinet concerto, the final note was written as a minim, as opposed to the crotchet written in the other parts, it is unknown whether this is a subtle magical effect written purposefully by Mozart or simply a publishers misprint. Green In conclusion, this piece was chosen for its ability to portray a combination of emotions, it is light, Joyful, and elegant. This concerto, while it is perfectly simplistic, contains creative musical ideas and an inspiring diversity of rhythmic and melodic patterns. The warm, expressive tone of the clarinet and the somber simplicity of the orchestra makes this a wonderful piece to listen to. In listening to this piece it becomes evident, the admiration and passion Mozart had for this instrument.It monstrance t hat he truly understood the clarinet and how to exhibit its true potential. In this concerto, we find some of the most beautiful passages ever written for clarinet. It can be heard in Mozart music that he often wrote with his audience in mind, the aim for him being to attract an emotional response from them. The clarinet concerto was Mozart final orchestral work, as he only wrote his Requiem after this, Inch he died during the process of writing. The clarinet concerto is a fantastic example of Mozart brilliant and beautiful writing.Mozart had already written expansively for the clarinet and basset horn, prior to writing this concerto. In all his concertos he displays a significant understanding of the capabilities of the instrument for which he is writing for. This concerto uses the complete range of the original instrument, that is, from low C to high G. The difference of tone in the clarinets various registers is beautifully used to vary mood and affect. The clarinets ability to play through very large intervals is stylishly established continuously throughout this piece and helps to create excitement and originality.

The moviegoerWalker Percy essays

The moviegoerWalker Percy essays In Walker Percys story The Moviegoer, Binx Bolling, a Stockbroker on the verge of turning thirty is on a quest. Set in 1960 New Orleans during Mardi Gras Binx, an upper class southern gentleman sets out to find out about himself. Answer questions that have tugged at his soul. Questions about despair, everydayness, religion and romance. Binx is stuck in a quagmire. He must break out from this cloak of ennui and find the essence of being. But how? How can people, a person with a soul and a world at their fingertips be so inept at finding what makes them alive. Can it be found in religion or on the arm of a southern beauty? Maybe it can be found in the surrealism of a movie, or the excitement of making money. What if an answer is found? Will it frighten a person back to their everydayness? Some of these question are sound, others may be just thoughts in the authors mind, but they are questions that Binx must find out about. The following will talk about the idea of despair Binx is deathly afraid of being pulled into everydayness. That is to say that he does not want to fall into the trap of a daily, weekly of life long rut. He does not want to settle for just living just an existence. He wants to be noticed, to have the ability of excitement on a daily routine. To work hard and start a family and fight for what he thinks is a grand life. Only to realize years later that such a routine was established you never left from where you started. To Binx that is death. Not physically dead, but soulfully dead. But what is so wrong with everydayness. One could argue that everydayness could be a positive influence. Millions of people for hundreds of years have lived a life of everydayness. Has society stopped? Have people withered into tiny robots fueled by repetition? People need repetition to keep them going. Everyda ...

Case Study 1 - international marketing Essay Example | Topics and Well Written Essays - 500 words

Case Study 1 - international marketing - Essay Example They then seek out characteristics, such as prestige-oriented attitudes or general lifestyle, and then develop advertising and integrated communications strategies to meet these needs. It is segmentation and then response to market identification using language that would be accepted by these groups. Divide and conquer segments â€Å"must be revisited to ensure relevance† (Schwarz, 2007, p.1). Question 2 This paradox fits into Acer’s strategy as it is recognized that global markets are products and local markets are people. There is no standardized method of achieving marketing success due to the fact that people across the globe, even if they have similar demographic traits, will not have the same buying behaviors. Businesses that believe they can use standardized advertising and communications principles are engaging in paradoxical thinking (sagepub.com, 2007). Local markets can be easier identified with and segmented while global markets are more difficult to define. Acer spent a great deal of time learning Chinese buyer behaviors, such as feelings about product reputation, that helped standardize segmentation and ad strategies in this specific culture. Globally, however, Acer must adapt these principles to meet unique market needs.

ESPN Assignment Example | Topics and Well Written Essays - 500 words

ESPN - Assignment Example The augmented product is ESPN’s continuous improvement related to its contents as well as delivery. This means that the customers can trust ESPN for getting them deep insights and sports news from a new perspective. 2. ESPN has strong and dominating brand equity. Over the years ESPN has not only strengthened its customer base, but also has been able to instil an enviable brand loyalty, as is clearly reflected in the fact that ESPN is able to charge a premium that is well above its competitors’. This strong presence of brand equity readily translates into ESPN’s brand value as is evident in the statistics shown the case: that it is not only is a $6 billion company, but also contributes a significant 20% amount in its parent company, Walt Disney’s kitty. Risks: the only risk is that the traditional consumers who love watching ‘live’ sports action might get confused with this kind of brand extension promoting ‘gaming’ and not a real ‘sport’. Benefits: The AOL website reaches out to a very large consumer base, including those who do not have time to spend in front of their TVs (Dempsey, 2008). By streaming ESPN videos online, the channel can target this whole new consumer base. 4. ESPN has done very well in developing its brand through a variety of clever strategies. It has successfully explored a large bouquet of media to reach its consumers. From traditional television through cable, radio and print media to DTH, telephony, mobile services, internet, ESPN has been able to have a wide reach in its audience. Also its co-branding strategies have been very effective and mutually beneficial for all partners. As far as possible future brand developments are concerned, I think that ESPN should make its presence even more prominent in developing gaming software for various available platforms, such as, tablets, mobiles, etc. Also it should make

Organization for Economic Co-operation and Development Essay Example for Free

Organization for Economic Co-operation and Development Essay This article has deeply looked into the importances of education. The different perspectives that the author of the article has used in explaining the significance of education has made me to understand the noble part of education which I though was increased economic power. However from the article, I have realized that there are other benefits accrued to education such as improved lifestyle, and also status quo of an individual though they have not been fully exhausted in the article. The completion of tertiary education has also increase in Organization for Economic Co-operation and Development (OECD) members have also learnt that there is inequality in economic earning in the OECD country members with Spain, Luxembourg and Belgium having the lowest level of gender inequality. This however does not conform in all countries especially the developing countries where the level of unemployment is high. There is high level of unemployed graduates in the developing countries which deprive education of its importance. The income rate in the developing countries do not match with education level due to high level of corruption in these countries. It is possible to find a Bachelor degree holder earning less than a college diploma holder. The education in different countries vary in significance and in the developed countries the people enjoy the benefits of education more than the people in the developing countries. The articles analysis on sciences and maths score has brought the clear image of performance across different countries. Just like many people, I could not have imagined that the United States could be led by any other country in the science and technology sector. Amazingly from the articles analysis on these subjects (Science and Maths), Asian countries take a lead including Singapore, China, South Korea and Japan. It have also been noted that different countries differ significantly on the level of education and education attainment. The gender inequality in earning is very prominent in the developing countries which the article should have focused. The article did not include African states in the analysis except in the science and math performance. I feel that the article needed more of comparison on education in Africa with the first world countries which could have brought about a clear view of education in the two disparities. The article could have discussed about the future prospect of education in the world. With the improved technology, different individuals from different countries are able to acquire universal education and hence chances of employment increase. The level of competition in education is also likely to go higher as children at a lower age are being exposed to technology such as the internet. The article need therefore to address the future of education in the globe. The benefits of education are broader than the article is stating. Education plays a major role in the conservation of the environment. The level of education determines the ones level of environmental consciousness. With the threat of global warming, education through creating awareness and providing solutions to the problem can make a difference.

Admissions Essay: The Study of Medicine :: Medicine College Admissions Essays

Admissions Essay: I Intend to Pursue the Study of Medicine "The best prize life offers if the chance to work hard at work worth doing."(1) This is the premise on which my academic and career aspirations are based. The goals that I have chosen are those that will benefit others and enhance my growth by requiring me to face challenges successfully. Most importantly, my goals are all things that I will love doing, and any positive goal that a person has her heart in is work worth doing. My primary academic interest is molecular biology, specifically genetics. I first became interested in this field while reading scientific articles on DNA Fingerprinting and genetic research. I have also probed the ethical debate that recent advancements in genetic engineering have spawned. My reading has inspired me to pursue the study of genetics in college. It is a field that will not only require me to think scientifically, but will also challenge me to harmonize my studies with my ethical values. I know that genetics is a field for which I have strong potential. As an undergraduate, I look forward to researching the causes of aging and learning to develop preventive medicines by studying the maps of the human genome. A strong background in molecular biology will help me to reach my professional goal of being a doctor of medicine. A successful career is based on a strong desire to pursue the career and a clear understanding of what it entail. I was fortunate to have the opportunity to experience the medical profession first-hand when I shadowed an oncologist early in my senior year. My observation day went as I had expected until a patient with swollen eyes and a handful of crumpled tissues came in with an emergency appointment. Terminally ill, she had contemplated suicide the weekend before and needed someone to talk to. From this experience, I learned that being a doctor would require me to do more than heal patients physically. It would require me to put in the extra effort to deal aptly with situations that were incurable with a stethoscope and a prescription. The experience gave me an extra edge by giving me confidence in my career choice and a full understanding of what my goals entailed. In high school, I have selected many activities with my career choice in mind.

Marriage/Chana Miller Essay

Fully explain and concisely illustrate two (2) of the â€Å"Theoretical Perspectives on Families† discussed in your text (pp. 37–49). Use families presented in television programs, the movies, novels, or the Bible to illustrate the selected perspectives. The functionalist perspective focuses on stability and cooperation and emphasizes the importance of the family in maintaining the stability of society. The functionalist theory states that marriage is a microcosmic replica of the larger society, and the family fills six basic needs for the survival of society. Family life is organized in ways that are useful or functional for society. Despite being antiquated, the breadwinner-homemaker family is an efficient way to organize family life. The husband works outside the home while the wife does the housework and child care. The functionalist perspective is a male-dominant perspective (Strong et. al. 2011). In modern times, feminists have attacked patriarchy view and many women resisted male domination. The Feminist Perspective argued that the functionalist view is inadequate and idealized. It stated that gender defines social roles and cultural characteristics. Yet these roles have no biological reason behind them but are culturally dictated; therefore, they are socially constructed. These roles appear to be constructed to give men power. Experience of living in a family is different for women than it is for men. Families can be sources of social inequality, especially reinforcing the inequality of women. Women having economic power can lead to many challenges within the family, and within society (Strong et. al. 2011). Independence is a good quality for feminists, but not for functionalists. Since families involve domination and struggle, there must be compromise and good communication or there can be many problems, leading to domestic violence and other such abuse. During the 1950s, the Cleavers on the television show â€Å"Leave It to Beaver† epitomized the American family. In 1960, the majority of American households were like the Cleavers: made up of a breadwinner father, a homemaker mother, and their kids. During most of the 1950s and 1960s, white middle-class families dominated programs. The 1960s, however, began to showcase more structural variability, with an increase in families headed by a single widowed parent, such as in The Andy Griffith Show. (Fleahman et. al. 2009) Today, â€Å"traditional† families with a working husband, an unemployed wife, and one or more children make up a very small percentage of the nation’s households. And as America’s families have changed, the image of the family portrayed on television has changed accordingly. Today’s television families run the gamut from two-career families to two single mothers and their children and an unmarried couple who cohabitate in the same house. Another factor reshaping family life has been a massive influx of mothers into the work force. As wives have assumed a larger role in their family’s financial support, they have felt justified in demanding that husbands perform more child care and housework. Feminism has also been a major force that has transformed American family life. The women’s liberation movement attacked the societal expectation that women defer to the needs of spouses and children as part of their roles as wives and mothers. The larger mainstream of the women’s movement articulated a powerful critique of the idea that child care and housework were the apex of a woman’s accomplishments or her sole means of fulfillment (Strong et. al. 2011). Historically, television has promoted a traditional family model with wise parents, little serious conflict, and mostly conforming behavior. Families on television during the 1950s and much of the 1960s talked with each other, and parents always helped their children through adolescence. Although the 1970s had a number of sentimental portrayals, such as â€Å"Little House on the Prairie† or the still popular â€Å"Brady Bunch,† it also experimented with more diverse relationship patterns in such favorites as â€Å"All in the Family† and â€Å"The Jeffersons. † In â€Å"All in the Family. † family members were likely to ignore, withdraw, and oppose one another, in addition to showing support and caring. (Fleahman et. al. 2009) During the 1980s, â€Å"The Cosby Show† dominated public perceptions of family portrayals with an enviable family. Primetime soap operas such as â€Å"Dallas† and â€Å"Dynasty† explored the seamier side of extended families. The end of the 1980s saw a more cynical view of the family in such comedy hits as â€Å"Roseanne† and â€Å"The Simpsons. † By the 1990s family relationships were again portrayed more positively in terms of psychological health on shows such as â€Å"Family Matters† and â€Å"Home Improvement. † (Fleahman et. al. 2009) Although conflicts in family programs have increased rapidly from the late 1970s, family members almost always successfully resolved the conflicts by way of positive, constructive, and pro-social communication.

The Architectural Pediment and How to Use It

A pediment is a low-pitched triangular gable originally found on temples in ancient Greece and Rome. Pediments were reinvented during the Renaissance and later imitated in Greek Revival and Neoclassical house styles of the 19th and 20th centuries. Use of pediments has been freely adapted in many styles of architecture, yet remains most closely associated with Greek and Roman (i.e., Classical) derivatives. The word pediment is thought to have come from the word meaning pyramid, as the triangular pediment has a spatial dimension similar to the pyramid. Use of Pediments Originally the pediment had a structural function. As the  Jesuit priest Marc-Antoine Laugier explained in 1755, the pediment is one of only three essential elements of what Laugier called the basic primitive hut. For many Greek temples, first made of wood, the triangular geometry had a structural function. Fast forward 2,000 years from ancient Greece and Rome to the Baroque period of art and architecture, when the pediment became an ornamental detail to be extravagantly modified. Pediments are most often used today to create a solid, regal, stately look-and-feel to the architecture, such as is used for banks, museums, and government buildings. Often, the triangular space is filled with symbolic statuary when a message need be proclaimed. The space within a pediment is sometimes called the tympanum, although this word more commonly refers to the Medieval-era arch areas over a doorway decorated with Christian iconography. In residential architecture, pediments are commonly found above windows and doorways. Examples of Pediments The Pantheon in Rome proves just how far back in time pediments were used — at least 126 A.D. But pediments were around before that, as can be seen in ancient cities around the world, like the UNESCO World Heritage site of Petra, Jordan, the Nabataean caravan city influenced by Greek and Roman rulers. Whenever architects and designers turn to ancient Greece and Rome for ideas, the result will likely include the column and the pediment. The Renaissance in the 15th and 16th centuries was such a time -— a rebirth of Classical designs by the architects Palladio (1508-1580) and Vignola (1507-1573) leading the way. In the United States, American statesman Thomas Jefferson (1743-1826) influenced the architecture of a new nation. Jeffersons home, Monticello, incorporates Classical design by using not only a pediment but also a dome — very much like the Pantheon in Rome. Jefferson also designed the Virginia State Capitol Building in Richmond, Virginia, which influenced the federal government buildings being planned for Washington, D.C. Irish-born architect James Hoban (1758-1831) brought Neoclassical ideas from Dublin to the new capital when he modeled the White House after the Leinster House in Ireland. In the 20th century, pediments can be seen throughout America, from the New York Stock Exchange in Lower Manhattan to the 1935 U.S. Supreme Court Building in Washington, D.C. and then on to the 1939 mansion known as Graceland near Memphis, Tennessee. Definition pediment: the triangular gable defined by the crown molding at the edge of a gabled roof and the horizontal line between the eaves. —  John Milnes Baker, AIA Other Uses of the Word Pediment Antique dealers will often use the word pediment to describe an ornate flourish in Chippendale-era furniture. Because the word describes a shape, it is often used to describe man-made and natural shapes. In geology, a pediment is a sloping formation caused by erosion. Five Types of Pediments 1. Triangular Pediment: The most common pediment shape is the pointed pediment, a triangle framed by a cornice or ledge, with the apex at the top, two symmetrical straight lines  sloping to the ends of a horizontal cornice. The rake or angle of the slope can vary. 2. Broken Pediment: In a broken pediment, the triangular outline is non-continuous,  open at the top, and without a point or vertex. The broken space is usually at the top apex (eliminating the top angle), but sometimes at the bottom horizontal side. Broken pediments are often found on antique furniture. A swan-necked or rams head pediment is a type of broken pediment in a highly ornamented S-shape. Broken pediments are found in Baroque architecture, a period of experimentalism in detail, according to Professor Talbot Hamlin, FAIA. The pediment became an architectural detail with little or no structural function. Baroque detail thus became a matter of the increasingly free modification of forms originally classic, to made them sensitive to every possible nuance of emotional expression. Pediments were broken and their sides curved and scrolled, separated by cartouches, or urns; columns were twisted, moldings duplicated and reduplicated to give sharp emphasis, and broken suddenly out and in where a complexity of shadow was desired. — Hamlin, p. 427 3. Segmental Pediment: Also called round or curved pediments, segmental pediments contrast with triangular pediments in that they have a round cornice replacing two sides of the traditional triangular pediment. A segmental pediment might complement or even be called a curvilinear tympanum. 4. Open Pediment: In this type of pediment, the usual strong horizontal line of the pediment is absent or nearly absent. 5. Florentine Pediment:  Before Baroque, architects of the early Renaissance, when sculptors became architects, developed a decorative styling of pediments. Over the years, this architectural detail became known as Florentine pediments, after their use in Florence, Italy. It consists of a semicircular form placed above the entablature, and as wide as the enclosing columns or pilasters. Usually a simple ban of moldings runs around it, and the semicircular field below is often decorated with a shell, although sometimes molded panels and even figures are found. Little rosettes and leaf and flower forms are usually used to fill the corner between the ends of the semicircle and the cornice below, and also as a finial at the top. — Hamlin, p. 331 Pediments for the 21st Century Why do we use pediments? They give a sense of tradition to a home, in the Western Classical architecture sense. Also, the geometric design itself is innately pleasing to the human senses.  For todays homeowners, creating a pediment is a rather simple, inexpensive way to add decoration — usually over a door or window. Have pediments gone sideways? Todays modern skyscraper architects use triangles for structural strength as well as beauty. David Childs design for One World Trade Center (2014) is a good example of aesthetically pleasing grandeur. Norman Fosters Hearst Tower (2006) is filled with triangulation; its beauty is up for discussion. Sources American House Styles: A Concise Guide by John Milnes Baker, AIA, Norton, 1994, p. 175Architecture through the Ages by Talbot Hamlin, Putnam, Revised 1953, pp. 444, 427, 331Furniture with broken pediment Agostini/A. Dagli Orti/Getty Images (cropped)Broken Pediment on Residential Portico Richard Leo Johnson/Getty Images (cropped)Contrasting pediments Julian Castle/ArcaidImages/Getty ImagesPediments over windows Brian Bumby/Getty Images